In a culture that routinely watches shorter videos on the screen of a smartphone today, the need for high quality video editing skills has exploded.
It is actually an understatement to say that “visual content is everything” these days. About 90 percent of the information we receive and analyze comes from our eyes. The effective use of visual images wields great power in influencing our thoughts and decisions.
If you look at static visuals, such as photos or drawings, you immediately notice that services like Instagram or Pinterest take up a lot of space in the spotlight. In addition, expanded access to photo editing software enables even a novice user to create attractive and engaging images. Someone without formal training can easily use various effects like changing the exposure or applying common bokeh shapes like hearts, diamonds, and flowers.
Dynamic visual content needs to outshine all entry-level competitors. The number of YouTube users worldwide has already reached 2.1 billion and will likely only increase. Another popular video-based social network, TikTok, has become increasingly popular recently. It has already succeeded in acquiring 689 million users. The demand for high quality visuals is clearly increasing.
Video editing in particular is in high demand, as cContent creators face stiff competition on these and other platforms. This forces them to either hone their own skills or turn to third-party specialists to edit video clips, images, and audio on a timeline, or to blur part of a video. Brands and companies increasingly want to strengthen their marketing campaigns with videos. There are more than enough opportunities for talented editors to get into the fray.
However, what factors should you consider before accepting customer projects? Which skills are crucial? Below are five requirements.
5 Skills Every Professional Video Editor Must Have
If you want to maintain a competitive edge as a video editor, here are the top five skills you need to master.
Their main job is to put together various film, audio and special effects to turn them into a unique and captivating video that will be welcomed by every audience. Before doing this, you should be able to model the final product in your head. The visualization helps you to structure the workflow and to approach the end result smoothly and without wavering.
A good imagination is a must for any video editor. This attribute will help you understand how dynamic content can help you tell better stories. The good news is that like any other discipline, the imagination can be boosted. Proper motivation, reinforcement, and innovation can help you train it.
2. Know your tech stack
Video editors have many technical tasks that they need to be familiar with. Examples include adding transitions, filters, titles, and stickers. You also need to know how to work with sound and visual effects, how to blur a video, or animate objects with keyframes. To edit videos at a professional level, you need to have experience with several editing tools.
3. Communication and networking
Video editing is part of post production. This means that you will be expected to pull together the work of others into one eye-catching and efficient end result. If you can actively listen and ask the right questions, you will better understand what directors, actors, sound engineers, and operators want to add or delete. Communication matters a lot in video editors as you need to network with different types of professionals including:
- Blogger; and
- Marketing specialists.
All of these people will definitely have their own opinions on what the video should look like in the end. Good communication skills will help you listen carefully during the review process and articulate your own expectations and intentions.
4. Patience and attention to detail
It’s no secret that video editing can get pretty monotonous at times. Depending on the task at hand, there may be many, many small pieces of the footage you’ve collected that you need to focus on. Today’s audience is picky and prone to notice even the smallest mistake. It is important to be vigilant in managing details and not to become confused if something goes wrong.
The best solution for any cutting situation is thorough planning and organization. Name all files and organize them into folders accordingly. Committing to laborious work on the front end often saves you from major fears later.
Since you have most of the responsibility for the video content, you may want to complete a project as soon as possible. It goes without saying that your customers may not act like angels throughout the process. Such situations can put the best of us to the test. However, patience and attention will go a long way in enhancing your professional image.
5. Problem solving skills
Being good at problem solving doesn’t hurt anyone. It shows your ability to assess the complexity and possible consequences of a problem and find an efficient solution to it. This skill means a lot to video editing because you have to create a comprehensive story from the given material. Another way to say this is by saying that any video editing project is going to have problems. Since this goes without saying, refining your approach to problem-solving is never a waste of time.
Steps You Can Take to Improve Your Video Editing Game
- Invest in learning. Continuous education will be your best friend in trying to keep your video editing skills up to date. Try to take something Online video courses, take part in training opportunities such as seminars and master classes, read related books, and study other people’s technology. Platforms like Coursera or Udemy can help you to boost your educational process.
- Use pro level hardware. When buying a computer, make sure that it is optimized for video editing. You can even consider changing a base model to make editing smoother. Before adversity slows you down, acquire additional ones Storage drives. Add graphics cards with increased capacity. Don’t let your technique interfere with the creative process.
- … and software. The software you use should be convenient, easy to use, feature rich, and export videos in all popular formats.
- Work out. Theory will only get you so far. Exercise will be crucial if you are looking for improvement. You can take an endless number of courses, take thousands of master classes, buy the latest computer hardware, but you won’t get much out of a video editor without continued dedication to the practice of your craft.
The successful video editing specialist is patient, attentive, and tech-savvy. He or she knows how to approach a problem and how to talk to people. Yes, the list of skills a video editor needs to master the craft goes on, with new challenges around every corner. However, the top five skills listed above should be viewed as the core competencies you need to become a top talent in this field. Master them and you will build a personal image that will attract customers.