Sunday AM Update: Refresh for chart and further analysis The bodyguard of the killer’s wife comes higher in five days $ 17 million and for 3 days $ 11.7 million at 3,331 locations. It’s an OK result and better than expected, but it’s not a result that will make the city skip the return of the summer box office when the pandemic wears off, especially on a normally lucrative Father’s Day weekend.
Speaking of Father’s Day, wouldn’t it be nice to have a Pixar movie out on the market instead of being free on Disney +? As NYC and LA are raising the cinema capacity to 100% this weekend, Luca, no matter how unknown the IP is, it really would have rained some money at the exhibition. Disney can’t go clueless here, claiming they didn’t know the capacity constraints are so high. With the decline in Covid cases and the increase in vaccinations, it was clear that LA and NYC would lift restrictions on Independence Day. It’s not ideal for an exhibition that a Disney movie likes, though Cruella is available on Disney + Premier and in theaters, the circuits take all available money, and the Emma Stone movie has at least delivered a running grand north of $ 64 million (not great, but it’s money).
Now let’s get that boring box office moment straight: don’t forget it’s all about the product, and A quiet place part II is the tent pole of the season at $ 125.2 million. NRG surveys have consistently shown that more and more people are comfortable returning to the movies when the pandemic subsides, and if you look around, people are everywhere – in restaurants, on the beach, at baseball games, etc. People want out . So if box office audiences are not showing up around a title at the box office, unfortunately they don’t want to spend their disposable income and time watching that movie.
As simple as that.
This weekend, there hasn’t been a crowd thirsting for a sequel to an action comedy released in late August 2017 that didn’t top $ 100 million domestically. I have to remember that Ryan Reynolds Free guy in his novelty of a man whose insides are a video game in the B.O. with much of Disney P&A behind it.
The August ISpot, which follows the studios’ TV commercials, showed last weekend that Warner Bros. $ 22.5 million In the heights. The film was not opened for Crazy rich Asians Results, yet it has caught the attention of Warner’s streaming service HBO Max. Here, too, it depends on whether the title has product-oriented power or not. Got it? It’s not about cinemas dead or people falling in love with them.
Total weekend B.O. All films are expected to gross around $ 47 million, up from last year but 18% less than the $ 57.2 million Comscore reported over the weekend.
Here in Los Angeles, people are already crowding into the cinemas: a Thursday evening screening F9 at the Burbank AMC, most of what I’ve seen in a theater hall since February 2020 Birds of prey. It’s all about Disney’s stock price and subscribers, not the box office, and the entertainment conglome missed Disney + subscriptions on 2Q, bringing 103 million subscribers to the Wall Street estimate of 109 million. That’s why we still see great products like Black widow and Jungle cruise meet the service day and date with theaters (and yes, yes, the overseas markets are still in a noose which prevents the meaty tentpole wins we are used to).
Lionsgate reveals around a third of the $ 70 million production cost Hitmans 2, and the P&A spend I hear is anywhere from $ 25 million to $ 30 million. The sequel weekend ticket sales take place almost a third of its business on Imax and PLF screens. The Ryan Reynolds-Samuel L. Jackson film’s strongest markets were the South and West with some OK numbers in NYC, Philly, Chicago, DC, and Detroit. Los Angeles, San Francisco, Dallas, Houston, Seattle, and Phoenix were better.
Sony Pictures Classics is adding Martin Sheen-Luke Wilson to its sports drama 12 powerful orphans to 1,047 (+915) on the weekend 2 in 174 markets, so that $ 870K. Pic is not loved by critics with 59% Rotten, but the audience liked it positively with almost 80% in Comscore / Screen Engine PostTrak exits and a definitive recommendation of 75%. The boys naturally showed up at 53% and 80% over 25, while an older audience actually came out at 49% over 55+ (wow). Diversity demos were 78% Caucasian, 6% Latinx, 9% Black and 7% Asian / Other. The best markets were Mid and Southwest.
Other highlights this weekend: Focus Features offered arthouses something to feast on and that is the MRC documentary directed by Edgar Wright The spark brothers which grossed $ 110,000 on Friday, $ 87,000 on Saturday, and $ 68,000 today in 534 theaters for three days $ 265K or $ 497 per theater. The documentary, which is shown in a 30 day movie window, achieved some notable results at Alamo Brooklyn, Alamo Downtown LA, Alamo South Lamar Austin, AMC Burbank, East Hampton Cinema NY, AMC Century City. Spark brothers celebrated its world premiere at Sundance.
Roadside Attractions has the Sundance documentation in a 17 day window Rita Moreno: Just a girl who chose to do it, which is booked in 227 theaters. The picture grossed $ 24.4,000 on Friday, $ 29.2,000 yesterday, and $ 22,000 today for an estimated 3-day debut $ 75.7K or $ 334 per location.
According to box office sources regarding the improvement of the exhibition market: 43 states now allow the theater to operate without capacity restrictions. Colorado, Hawaii, Idaho, Michigan, New Mexico, Oregon, Washington, and Puerto Rico continue to enforce classroom restrictions or social distancing guidelines. Number 1 in the film circles AMC is increasing the capacity limit for lecture halls in the areas of the United States to 100% where it is allowed and to 75% where social distancing is still enforced. Over 77% of the US / Canada 5.8K theaters remain open. This corresponds to 85% of the 44K screens in use.
In Canada, theaters in Ontario will be closed until the end of July, including B.O. Capital Toronto. On the other hand, Edmonton and Calgary theaters north of a third capacity can reopen. British Columbia opened its doors last Tuesday because of 50% capacity. Many films feel the lack of the Great White North in their domestic revenues, which can generate 7% -10% on average. Good news from Canada: 95% of Quebec cinemas are open, along with 73% in Alberta and British Columbia. Saskatchewan also has nearly 70% of all movie theaters that have the lights turned back on.
Figures reported by Studio – this list is being updated:
- Hitman’s wife’s bodyguard (LG) 3,331 cinemas, USD 3.05 million Fr / USD 4.1 million Sat / USD 4.4 million Sun / 3 days / $ 11.67 million/ Total $ 17 million / week 1
- A quiet place 2 (Par) 3,392 (-123) cinemas, USD 2.76 million Fri (-27%) / USD 3.56 million Sat / USD 3.05 million Sun / 3 days $ 9.4 million (-22%) / Total USD 125.2 million / week 4
- Peter Rabbit 2 (Sony) 3,346 cinemas $ 1.9 million (-53%) Fr / $ 2.3 million Sat / $ 1.86 million Sun / 3 days $ 6.1 million / Total of $ 20.3 million / week 2
- Summoning 3 (NL) 3,280 (+43) cinemas $ 1.66 million (-54%) Fr./3. Day, estimated $ 5.15 million (-50%) / Total $ 53.6 million / week 3
- Cruella (Dis) 3,110 (-197) cinemas 1.5 million USD (-29%) Fri / 1.9 million USD Sat / 1.7 million USD Sun / 3 days est. $ 5.1 million/ Total $ 64.7 million / week 4
- In the heights (WB) 3,509 (+53) cinemas 1.375 million USD (-73%) Fr./3. $ 4.2 million (-63%) / total: $ 19.66M/ Week 2
- Untamed mind (Uni) 2,967 (-427) cinemas $ 480K Fri / $ 620K Sat / $ 500K Sun / 3-day: $ 1.6 million (-38%) / Total: $ 13.8 million / week 3
- 12 powerful orphans (SPC) 1,047 (+915) cinemas $ 236.6K Fri / $ 317.4K Sat / $ 316K Sun / 3-day $ 870K (+246%) / Total: 1.25 million USD / week 2
- House next door (Hidden Empire Film Group) 530 cinemas (+110) Fri / Sat / Sun / 3 days / total / week 2 update
- Wrath of man (UAR) 707 (-500) cinemas / $ 113K Fri / $ 171K Sat / $ 163K Sun / 3-day $ 448K (-33%) / Total $ 26.8 million / week 7
Friday AM update: Lionsgate / Millennium Media The bodyguard of the killer’s wife recorded $ 1.4 million on Thursday, down 64% from the Wednesday + preview day of the $ 3.9 million image. This is the running total of the image $ 5.3 million and puts the sequel on the right track for a $ 13 to 15 million five-day opening. We will inform you that it is still early.
Paramounts A quiet place part II won on Thursday with 1.53 million. The picture remains the only event film of the summer that can be beaten. Over three days it could be a close conversation with No. 1 in between Hitman’s wife’s bodyguard and the fourth weekend of A quiet place part II.
The social media analytics company RelishMix noticed this The bodyguard of the killer’s wife is a strong draw in the social media universe of 238 million on Facebook, Twitter, Instagram and YouTube, 68% above the mixed genre norm. The viral reposting rate on YouTube is 19: 1. The social media campaign for the sequel began a year ago and restarted nine weeks ago with the official film page on Facebook, with a further 49.1 million views on YouTube. Much of the social media firepower comes from Ryan Reynolds’ presence with 74.3 million fans, over half of that from Instagram. His posts there can generate 3.4 million to 6 million views, according to RelishMix. Samuel L. Jackson has 24.7 million followers, Salma Hayek has 21.3 million social media followers, and Antonio Banderas has 8.6 million.
On the social media buzz, RelishMix reports: “Positive talk speculates about future rates, including this one Hitman’s wife of the cousin of the brother of the uncle of the mother of the brother-in-law nanny – plus the joy of Morgan Freeman and Samuel L. Jackson in the same movie. Covid references have decreased as mask rules are lifted and interest in the algorithm by Ryan Reynolds + Salma Hayek + Samuel L Jackson + a track from Britney Spears ‘Hit Me Baby One More Time’ = Perfect Recipe for a Great Movie.
Previous Thursday: Lionsgate got out early with the Millennium Ryan Reynolds-Samuel L. Jackson action comedy sequel The bodyguard of the killer’s wife with an official Wednesday debut and paid sneaks last weekend; all together they have accumulated $ 3.9 million at 2,940 locations. The whole reason Lionsgate used to go is to get as much cash as possible before Universals. to collect F9 comes next weekend and is expected to raise $ 50-65 million. Distributors and exhibitors are encouraged by the pre-sales they see for both F9 and Black widow.
Lionsgate had two sneak previews over the weekend with around 275 locations as part of an Atom Ticket / Snapchat sponsorship and another 1,500 locations, both of which cost $ 1.8 million. Tuesday’s previews totaled around $ 815,000. The balance yesterday was $ 1.3 million. Industry forecasts are for teenagers Hitman’s wife’s bodyguard over 5 days with a possible shot to $ 20 million. The number of theaters will be increased to 3,331 on Friday. Hitman’s wife’s bodyguard is in a 42 day movie window, I hear, compared to Lionsgategate Spiral that was in an 18 day window. Though Lionsgate never planned to do this, but with June 20th becoming a federal holiday (June 19th) and many companies giving their employees Friday off, some people may find their way to the movies. The CinemaScore audience gave the sequel a B versus the B + of the first part. Hitman’s wife’s bodyguard adds Morgan Freeman and Antonio Banderas. PostTrak audience exits showed 75% positive with a definitive 53% recommendation, which is much better than what the critics thought at Rotten Tomatoes at 26% (the first movie was also not loved by the critics at 43% Rotten). Hitman’s wife’s bodyguard 56% attracted to boys, 60% over 25 with 57% between 18-34 years. The diversity mix consisted of 43% Caucasians, 30% Latinx, 14% blacks and 13% Asians / others. The sequel saw an increase in Latinx people compared to the first film, which was only 21% Hispanic. I heard that Imax and PLF made up 20% of ticket sales to date.
The first Hitman’s bodyguard opened to $ 21.3 million on the third weekend of August 2017 and made $ 75.4 million domestically, 101.1 million Lionsgate has skin in the game, which I’ll hear in the sequel. It is not a distribution agreement whereby the distributor takes over the US rights, the UK and Latin American territories. The UK and Mexico are also opening this weekend for the sequel.
Paramounts A quiet place 2 ranked second on Wednesday at $ 1.53 million, 10% less than Tuesday at 3,515 locations. Pic’s running total is $ 114.3 million. The picture in its third session last weekend toppled Warner Bros. ” In the heights for # 1 place between $ 12 million and $ 11.5 million.
Sony’s Peter Rabbit 2: The Runaway made $ 975,000 yesterday, -20% at 3,346 for a running total of $ 13.2 million.