Sarita Das found solace in creativity on the Fuzia platform (Handout Fuzia) NEW YORK, June 22 (IPS) – For Dr. Farzana Khan, a frontline worker and second generation immigrant from Pakistan who lives in California, social media helped her connect and realign herself during the COVID-19 pandemic.
Khan has not seen her family in more than six months, she said in an exclusive interview with Inter Press Service (IPS).
“I worked overtime and saw death up close. It was nerve wracking seeing my patients at this stage. I haven’t seen my family in over six months, ”she says, recalling the impact the disease has had on herself and the community it serves. “The only consolation I had was talking to my 67-year-old mom and nieces about Facetime.”
The COVID-19 pandemic has changed the way we work, get involved, and communicate. The crisis has placed communication at the forefront of all priorities and made the availability of real-time information indispensable. For most businesses, online or offline, keeping people informed and engaged has become a new must-have.
Shraddha Varma, co-founder of the online platform Fuzia and a resident of Maharashtra, India, where the COVID-19 pandemic has been hardest hit, says the impact on frontline workers has been worst.
“The situation was bad when we recovered from the first wave of coronavirus, but (then) it got out of hand during the second wave. It has had a disastrous impact on the world, especially the frontline workers, ”Varma said. “They had to act as shields to protect us. They were also isolation, stress and had to deal with all the chaos around them.”
In discussing how Fuzia, a global platform that aims to connect people in a non-judgmental space, supported frontline workers, Shraddha said the platform made a point of standing next to those who serve you every day Risked lives.
“Fuzia was able to help women on the front lines around the world create events, briefings, and live connections, and we gave them a space to talk, learn, and even let off steam. We wanted to keep their backs and be there as a platform . ” where they can get involved and have some comfort. ”
Khan says isolation from family and community is devastating, but being connected has helped.
“I also spoke to other doctors and checked out the latest updates on some social media platform groups. When I saw people all over the world sharing their stories during the pandemic, I was able to connect and realign myself.”
A recent study by the International Labor Organization (ILO) looked at both the stress faced by frontline workers and the added stress workers often experience when working from home and the division of roles between work and family.
Sarita Das found some consolation in creativity on the Fuzia platform (Handout Fuzia). The frontline workers were most concerned about “increased workload, longer hours and reduced rest”.
In addition, the study found that “they may be concerned about getting infected in the workplace and passing the virus on to family, friends and others in the workplace, especially if appropriate protective measures are not taken”.
There is an urgent need for support for those who work from home. The ILO study found that 41 percent of people who worked from home “rated themselves as very stressed, compared to 25 percent of those who worked locally”.
Fuzia wasn’t the only one realizing workers’ needs, and big tech companies like Amazon and Facebook made a point of keeping and educating the frontline workers with breaking news, data, safety logs, vaccination information, and more.
For nonprofit nonprofits, Facebook launched Workplace for Good to help organizations like Save the Children, It Gets Better, War Child, and others. It also helped small to large businesses stay connected with their employees.
Amazon has invested in helping employees, customers, and communities throughout the pandemic, from improving security measures to increasing paid time off, and has helped ensure their employees and their communities have access to COVID-19 vaccinations and – Have tests.
Amazon provided more than $ 2.5 billion in bonuses and incentives to teams worldwide in 2020 and set up a $ 25 million relief fund for partners such as delivery drivers and seasonal workers who are in financial distress or under quarantine stand.
Fuzia also realized that many had lost their jobs and worked with Wishes and Blessings, an NGO that raises funds for their COVID relief project, which operates in seven Indian states. The initiative aimed to serve three meals a day to the thousands of homeless and day laborers and to provide food assistance to around 4,000 vulnerable families affected by the lockdown. The project was active in Assam, Delhi, Jharkhand, Tamil Nadu, West Bengal, Uttar Pradesh and Uttarakhand.
Switching to the virtual world or to work led to burnout among employees. An article published in Microsoft Stories Asia last year documented the rise in burnout as workers struggled to balance work and family.
The reduction in the boundaries of work and personal life increased stress. On average, nearly a third of workers in the Asia-Pacific region reported increased burnout rates. The study surveyed over 6,000 information and frontline workers in eight countries around the world, including Australia, Japan, India and Singapore. The study found that Singapore and India were the two countries where workers complained about burnout.
Sarita Das, a Fuzia user, says the website helped her during the pandemic.
“Communicating with other Fuziaites really helped me get out of my head. There was so much bad news circulating on the internet that it increased my anxiety, ”she said, finding the creative element of the website the most reassuring.
“I found a way to relieve my stress and attend the Fuzia talent events. I found painting a much better distraction than surfing the Internet. It takes focus, keeps you from obsessively reading the news, and.” gives you a sense of achievement when you create your own paint. ”
This article is a sponsored feature.
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