Recently, Google announced an update to its Featured Snippets for both desktop and mobile search. This provides the opportunity for a personal brand website to appear online in top results with answers to the most pressing questions. Answers are displayed in a descriptive box in a variety of formats including video.
How important is this to your company website?
According to Google, the rise of mobile and voice search has led the search engine to update its format to better display search results that go beyond just “10 blue links”. Users can now immediately see a visual representation of the information they are looking for.
The goal of today’s brand is still to create something of value and create a great experience for their audience. It’s important to create quality content that engages a community. There are a few steps you can take to make your branded website a great resource that visitors will keep coming back to.
- Focus on the common topic for your audience – What are the main weaknesses and questions that are being asked by your target market? You can discover this information through social media, replies on your blog, as well as live videos and webinars.
- Make sure your answers are clear and direct – As you optimize your content, make sure you are giving the exact answer people and search engines are looking for. This can be included in your blog posts, pages, and in the form of questions and answers on an FAQ page.
- Include the right keywords – Use targeted market research to find out which keywords appear most frequently in search queries and integrate them into your website. Also, see what the competition is using and how many results it gets for each word.
As a personal brand, you want to configure your content and website with the latest technology while focusing on the most popular devices that people use to gather information and shop. As search engines evolve, keep in mind that so do the simple text elements in search results. Today’s visitor is drawn to images and clear, quick answers to their questions.