In recent years, building a strong fan base on Facebook pages has become an increasingly difficult challenge for Personal Brands. Online relationships have diminished since the last updates to the news feed. But the opportunity to build a strong community on Facebook is still possible.
Nowadays, investing in ads has become essential to attract new fans and business opportunities. The good news is that there are several ways to achieve organic reach as well and keep growing by implementing some strategies.
In the midst of change, how can your brand become more visible on Facebook? Through original content, interactions in groups and greater involvement in other social networks.
There are a few important things your personal brand can use to get your Facebook Page active again and gain even more fans. Most of these strategies help make it easier to grow without the need for a large advertising budget.
How to rebuild a strong community on Facebook
With the following steps your personal brand can start today:
- Post content with added value – Share a mix of videos and pictures with helpful tips and advice, as well as posts that ask questions with no direct sales approach. Live video on your personal profile is a popular way to get an audience for your page today.
- Start by interacting in niche groups – Find an active and engaged community where communication and relationships are really established on a regular basis. Observe the rules of the individual groups and save all advertising content for your own page. Remember, members are looking for helpful and valuable information that can improve or improve their lives.
- Stay away from “engagement bait” Practices methods exercises – If your brand asks your fans directly to comment on your posts, Facebook will notice and “downgrade” them. For example, ask your readers to “like” your post if they agree with what you are presenting.
- Build your other social networks – When your brand has focused more on Facebook than your other social networks, it’s time to get back to these places and get active again. Not only can you get more subscribers to your website, but you can also encourage your followers in these places to become fans of your page.
It’s not time to give up Facebook Pages entirely – by changing your marketing strategy, you can further increase the visibility of your personal brand there. Stay up to date with the latest changes and rules to avoid conflict with their policies, and reserve a small budget to run ads at least once a month.