Your personal brand is a mixture of your personality and your uniqueness in your area. To find out how to cement your image, you need to pay attention to what others are saying in your industry and dig deep into your personal values and practices. Your company’s personality and your personal branding efforts work together but are significantly different.
What steps should you take to improve your personal brand? How does all of this fit into your business model and why are people interested in who you are at the core of your work? The driving force behind the best brands is often a strong personality. Examples are Wendy’s with founder Dave and Walmart with founder Sam Walton. Even after the death of these entrepreneurs, their driving force remained.
Here are some steps you need to take to take your personal brand to new heights and achieve the unique image you want. The goal is to develop loyal followers who sing praises to like-minded people. Word of mouth starts with your current customers and spreads outward.
1. Customize for cellphone ASAP.
Every message you send needs to resonate with mobile users. More people than ever before are using their smartphones to access the internet. Your first consideration should be what your branding efforts will look like on smaller screens.
Facebook examined 35 brand lift studies in 10 industries with 34 advertisers. They found that performance campaigns increased conversions by 94% when advertisers incorporated brand awareness into their campaigns. In addition, mobile-optimized creatives led to a twofold increase in brand awareness.
2. Use branding to establish your authority.
It is important that you stand out in your industry as a contact person for industry-related topics. You can overcome other obstacles by speaking openly about them. For example, a businesswoman may want to talk about how she got to where she is. About 47% of the American workforce are women, but women make up only 25% of senior executives.
What unique perspective can you offer? What challenges have you mastered that no one else has encountered? Think about how unique you are in your field and make a conversation starter out of this.
3. Upload only high quality content.
Every time someone searches for the keyword phrases relevant to your business, your name and brand name should appear on search engine results pages (SERPs). Share content on your website, upload videos to social media, guest blog on other websites and add value anytime, anywhere to reach your target audience.
Pay attention to the content offered on other websites. Are there any gaps that you can fill with your unique perspective? Tell your stories in your content to highlight how you solved problems for your customers and why you are the best choice for others to meet their business needs.
4. Strengthening branding by building an online community.
Do you have a fan club? You can build an online community in many different ways. You can interact with users on social media, start a newsletter mailing list, or offer a podcast or weekly live video. Think about the topics people want to learn about and share the answers in a format that they can easily absorb.
Remember, you should be controlling your audience a little. While Facebook can be a great way to connect with a specific audience initially, encourage them to sign up for your newsletter so that you can reach them regularly and not have to pay a fee to promote your post.
5. Embrace one thing.
What is it about you at the core of your being? An example of a company with strong personal branding is Boombas. They had the idea of selling a pair of socks and giving a pair to those in need, for example through homeless shelters. What are you burning for Does it fit your business model?
The latest Consumer Culture report examined consumers in different age groups and found that 83% of the younger generation think it is important to buy from a company that shares their values. Other generations also cared a lot, with Gen-X in 73% and baby boomers in 60%.
It is important that you find something that you can take care of and come back to. It may be best to stay away from overly controversy as you risk losing half of your customer base. However, they can address many different concerns that people care about, such as: B. Help for the homeless, animal welfare, the environment and improvements for your local community.
6. Connect with influencers.
Who has the ear of your ideal customer? Look for people to connect with who can help you grow your personal brand. Many companies now work with micro-influencers. These people have smaller audiences than some of the social media megastars, but they have highly engaged users and the ability to get your product or service known.
Talk to your influencers about how best to get the word out about what you do. They can introduce you in an interview, share news about your company or highlight your beginnings in the industry. Be open and accommodating with your audience and you will get a few new customers here and there. Word of mouth grows over time.
Change is inevitable
If you don’t like your personal brand image, it’s never too late to change it. Admit your mistakes and think about the best way to improve yourself. Ideally, you will build on your principles year after year until you reach the level you desire.
However, it is also a good idea to reevaluate your brand and when changes are needed. What works and what doesn’t? How can you best meet your users’ needs while remaining true to your own vision?