Kanye West has never been one to shun the limelight, so it shouldn’t have been surprising that he managed to divert our attention from Giannis Antetokounmpo, Chris Paul, Devin Booker & Co. during game 6 of the NBA Finals. But to work with American athletics star Sha’Carri Richardson days before the Olympics? That was rather unexpected.
While the Milwaukee Bucks and Phoenix Suns were on commercial break, the rap mogul took the opportunity to promote the new song “No Child Left Behind” from his highly anticipated tenth studio album, “Donda” – named after his late mother. who died in 2007 – which falls on Friday.
West did this with the help of Richardson and a beautifully recorded Beats by Dre commercial. “He did wonders for me,” Kanye sings repeatedly throughout the song as the ad’s “Live Your Truth” tagline appears on the screen.
.@itskerrii doesn’t need you to make her do anything.
– Beats by Dre (@beatsbydre) July 21, 2021
I’m not going to pretend Sha’Carri x Kanye is the collaboration I saw coming – or that I think “Donda” will really be released until I’m about six tracks deep in my first listen – but I am not angry either.
Richardson, who received overwhelming public support after a 30-day ban for testing positive for marijuana nullified her 100-meter individual victory in Olympic trials, will not compete in Tokyo after being removed from U.S. track and field list for the 4×100 Season was canceled.
Immediately after the news, artists like Drake and Dua Lipa tweeted their support for the 21-year-old sprinter, who was slated to fight for Olympic gold. “They know they’d ATE,” Drake captioned a photo of Richardson on his Instagram story.