This year, almost 2 billion blogs have been published. Why add to the din? Long-form content is important as people spend more time online.
Personal branding blogging helps you to create your voice more precisely than social networking. It’s been proven time and time again.
Blogging allows your ideal client to learn more about you, boosting trust and your online presence (and business). Personal branding blogging and providing unique material are difficult undertakings. But well worth your time!
Write something distinctive that will stand out from the crowd and boost your chances of getting noticed. After all, wallflowers don’t make it in this business. Set blog goals. Set guest blog goals. Increase your social networking.
To avoid getting lost while blogging for personal branding, directly below is a guide for the perplexed.
The Blog and I
Your own blog opens up endless possibilities. Setting goals early on gives you direction and a benchmark for success. Consider first your personal brand’s aims and purpose and why you want to develop one in the first place.
Then consider how your blog may help you achieve those objectives. For example, will you assist consumers in overcoming problems and provide tutorials? Will you inspire lively debates to engage your target market? Tell personal stories?
The next stage is to set SMART objectives. Your blog should be:
- Specific. Consider how to define a vague aim like “brand awareness.” “Gain newsletter subscribers” or “increase website traffic” is more explicit.
- Measurable. Decide how you will know whether you have succeeded. How many subscribers do you want? How many web users?
- Achievable. Consider your time and responsibility constraints while setting objectives. Rearranging your schedule may also help you achieve your objectives.
- Relevant. Concentrate on your own brand. To create an engaged audience, defining a financial goal for blog profits may be less necessary now.
- Timely. Considering periods will aid in action planning.
For example, to publish 12 articles every month, you’ll need to write three per week. You can simply tell whether you’re on track.
Hocus Pocus Focus!
While your objectives may evolve as your company grows, they’ll serve as a springboard for fresh content creation and a point of reference when you need to refocus.
- Pick themes. Your themes are subjects you’ll cover in detail in your blog posts. Defining themes for your blog will help you develop consistent, high-quality material and target the proper audience.
- Begin with a single focus. A smaller focus increases engagement. Your ideal customer shouldn’t have to trawl through extraneous stuff.
- Choose subjects that fall within your primary emphasis. For example, Copy.ai’s solution helps busy entrepreneurs, company owners, marketers, and designers produce an online copy.
- Write about website content, sales emails, and social media advertising. These are general interest topics.
- Pick 3-5 topics related to your primary emphasis. This will help you generate content tailored to your target demographic and enhance your brand language.
Additionally, consider these points to make your blog real, engaging, and long-lasting:
- Who is your audience?
- What material will help your blog’s goals? How can you know?
- What themes best describe you? Things that piques your interest?
Finally, prepare multiple blog post ideas for each subject.
The Guest Blog
Aditionally, experts or thought leaders in your sector may contribute guest blogs.
Use Copy.ai’s Blog Ideas tool to spark your creativity. Consider what your target audience could search for each article topic. Additionally, the Keyword Generator can help you come up with suitable keywords rapidly. Target one keyword or phrase for each post.
To choose one, you’ll need to perform some keyword research. This will show you the search volume (how many people are looking for a word) and the difficulty (how competitive that search term is). The Moz keyword explorer can help you choose keywords.
Then read up as to how to organically produce content that people (and search engines) will adore. After all, personal branding blogging isn’t only about digital marketing. It’s also about audience engagement.
Once you have your post list complete and matched with relevant keywords, move on to the next big step.
Of course, your blog won’t compose itself.
Create an outline for the article first. Once you’ve decided on a subject and a keyword, start writing down your thoughts and organizing them into parts.
Next, write the post. Begin writing freely, you can edit later. Similarly, don’t worry about the phrasing at first; you’ll revise and tweak it afterward.
Copy.ai can help you compose a blog intro and turn bullet points into paragraphs. Perhaps this blog will write itself!